I am a bit of a fanboy, it's true. This has been in the works for quite sometime and now we are allowed to talk about it!
Today T-Mobile starts what I think is an historic journey to change the way people connect with the people who matter most to them. T-Mobile has launched MyFaves. Research states that you call 5 people approximately 70% of the time. These are your favorite people. But My Faves is not just a rate plan (like Alltel's MyCircle) but a new way to connect to those people. The My Faves interface puts those 5 poeple "on top" of your device, making communication to those people your top priority.
Along with MyFaves comes a new tag line "Stick Together". I think this helps people understand what T-Mobile is trying to do - help people stay connected to the ones that matter most to them.
It will be exciting to see if this kind of change in how we connect to people will be the begining of many companies here in the US looking to create a new user interaction...stay tuned!
No comments:
Post a Comment